Lowe Folds LHC Into Mullen

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The Lowe Group announced the merger of two of its independent agency brands, Mullen and Long Haymes Carr.

Staffers at both shops were notified of the merger last Wednesday.

The combined agency will have billings of $620 million and more than 500 employees.

Mullen’s offices in Wenham, Mass., and Detroit will retain their name while Long Haymes Carr in Winston-Salem, N.C., will be renamed Mullen/LHC.

Joe Grimaldi, president and CEO of Mullen, becomes CEO of the combined entity. Steve Zades, chairman and CEO of LHC, will move to The Lowe Group, New York, after facilitating the agency transition.







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