Lowe Creatives to Compete in Cannes

NEW YORK Jennifer Perry and Krystyn Campbell, creative assistants at Lowe in New York, were selected on Wednesday to represent the U.S. at the Young Creative Cannes Competition.

For the U.S. competition, teams of creatives age 28 and younger were asked to submit a black-and-white print PSA for Prevent Child Abuse America, a nonprofit organization based in Chicago.

The winning submission features a baby doll still in its box. Copy on the box includes “Never needs a diaper change!” “No feeding necessary” and “Sleeps all night long.” Text in the ad reads: “Don’t kid yourself. Having unrealistic expectations can lead to anger that may be taken out on your child.” A phone number to call for help is included.

Sixty submissions from agencies around the country were judged April 9 in New York. Lowe had the most entrants, with 13 submissions.

Judges included Marty Cooke, partner, creative director at Shepardson Stern + Kaminsky in New York; Phil Silvestri, partner and creative director at Euro RSCG MVBMS Partners in New York; Todd Waterbury, creative director at Wieden + Kennedy in New York; Steve Baer, ecd at WestWayne in Atlanta; Brent Bouchez, president, Bouchez Kent + Co. in New York; Richard Mahan, ecd at McCann-Erickson in Los Angeles; Gerry Graf, ecd at BBDO in New York; and Kevin Roddy, creative director, Fallon in New York.

Consultancy Susan Friedman Ltd. in New York is sponsoring the contest and Perry and Campbell’s trip to Cannes, France, where they will vie against teams from other countries. The competition will be held during the Cannes International Advertising Festival June 15-21, 2003, at the Palais des Festivals.

In the contest, teams are given 24 hours to deliver a print ad. Winners receive a variety of prizes, including a free trip to the Cannes International Advertising Festival the following year.