Lowe CD Heads to JWT

NEW YORK Fernanda Romano, a global creative director at Lowe in Madrid, Spain, is leaving to become a creative director at JWT in London, JWT said today.

Romano, 33, spent more than two years at Interpublic Group’s Lowe, initially as an executive creative director in New York under chief creative officer Mark Wnek. Last July, she shifted to the agency’s office in Madrid, which is known as Lowe Latina. Unilever was among the accounts she worked on there. She starts at JWT in May.

While in New York, Romano led the creation of a 2006 documentary film for Nokia that David Bowie narrated and Wim Wenders directed. The 30-minute film profiled independent music store managers around the world in a bid to spark interest in an online service that Nokia started to cultivate sales of its music-enabled N series phones.

Romano also helped develop a milk-moustache smiley face emoticon for the agency’s “Got milk?” client and recruited creative personnel with interactive experience to work in the shop’s creative department.

Earlier in her career, Romano was recognized for the interactive work she created at Omnicom Group’s DM9DDB in Sao Paulo, Brazil. At Cannes in 2005, DM9DDB won the Cyber Lions Grand Prix and was named interactive agency of the year.

At WPP Group’s JWT, Romano will report to executive creative director Russell Ramsey, a former deputy ecd from Bartle Bogle Hegarty who joined JWT in the fall. She’s also expected to work with Craig Davis, the agency’s London-based worldwide chief creative officer.

Ramsey described Romano as a “real star” and said he was “delighted” she was joining the agency.

In an e-mail to Adweek, Romano explained what drew her to JWT: “I wanted somewhere big enough that my work could have a chance (if I am good enough) for notoriety and is well supported enough that it sells. See, there are many people who will do TV incredibly well, or print, or even Web advertising. But not everyone knows why they are doing it. I wanted somewhere where people want a ‘why’ behind what you are doing.

“When I met Craig and Russell, I realized there was solid planning and thinking behind what they were doing, but all with a very serious discipline for creativity. They want to be famous. But they also want to be successful.”

In a statement, JWT London CEO Alison Burns said: “The migration of ideas across media platforms is something we and our clients are hugely committed to. Fernanda’s experience will be invaluable to us taking the agency’s brands into integrated and digital spaces.”

JWT London clients include Unilever, Nokia, HSBC and Diageo.