Lowe Breaks First Electrolux Work

In its first work for Electrolux since winning the $75 million global creative account in January, Lowe last week launched a European print and TV campaign tagged, “Makes life a little easier.” In the spots, the client’s appliances “talk” about their features as they watch what unfolds onscreen. In one ad, a guy making a meal for his date is reminded his Electrolux fridge has a “quick-chill” rack for the champagne he plans to serve. The work is slated to be adapted for the U.S. next year.