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With a tight budget and frigid winter temperatures to contend with, Young & Laramore was having trouble getting any local road racers to volunteer as models for a new campaign for bike wheel manufacturer Zipp Speed Weaponry. But love will make a man do crazy things, and Jim Fields–who is engaged to one of the shop’s account managers–
dutifully stepped up.
Fields, a triathlete, took the day off from work to ride on the city’s outskirts on a frigid, snowy February day.
“We just pretty much abused him,” concedes art director Jeff Morris.
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