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Fabio makes a television appearance in Austin Kelley Advertising’s latest campaign for the Georgia Lottery.
The Interpublic shop in Atlanta will launch three 30-second spots for the new Mega Millions game on Nov. 14. The work will be seen on broadcast and cable channels throughout the state under the tagline, “With money this big, why not?”
The effort brings back on-camera talent Wendy Melkonian and John Newburg as “Marcy” and “Jeff.” This time the happy couple has won so much money they can hire Fabio as their pool boy and personal lifeguard.
In “Bored,” director Mike Wang of Synergy Films in Atlanta trains his camera on Fabio as he sits poolside with nothing to do but check his tan lines.
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