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The Zimmerman Agen-cy gets right to the point in its first ads for D&A Nutrition: People lose weight to gain romance.
TV and print ads for the Tallahassee, Fla., firm’s weight loss product, XenoPlex, combine pro-vocative photography with sassy text. The latter does not mention XenoPlex’s all-natural herbs, but does dangle the promise of sex.
The Tallahassee agency studied competitors’ ads—classic before-and-after shots of normal people. “Not believable at all, and boring,” said agency art director Rob Kerr.
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