This Los Angeles-Based Agency Is Like a Creative Kitchen for Food Brands

Mothersauce works with KitchenAid, Food & Wine, others


Specs
Who Founder and CEO Alex Kakoyiannis and brand strategy director Emma Santangelo
What Ad agency
Where Los Angeles

As any good chef knows, five mother sauces comprise the building blocks of culinary magic: béchamel, velouté, espagnole, tomato and hollandaise. The agency Mothersauce says its recipe for creative roux takes the same approach, bringing branding, creative, production and talent all into its crafty kitchen based in Los Angeles. "Mothersauce is a culture agency and our platform is culinary," explained founder and CEO Alex Kakoyiannis. The shop's four-person team works with brands like Food & Wine, La Brea Bakery and General Mills. For KitchenAid, Mothersauce helped launch the brand's craft coffee business in 2015 with a "Craft Coffee Comes Home" campaign. Rather than focusing on KitchenAid's coffee products, the campaign focused on the product design team, the art of craft coffee, and the power of a well brewed bean. Since then, the agency has produced all of KitchenAid's YouTube videos.

This story first appeared in the June 6, 2016 issue of Adweek magazine.
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