L'Oreal Taps Fallon for Launch

NEW YORK — L’Oreal has tapped the New York office of Fallon to handle creative duties on a new assignment in the U.S., the agency confirmed.

Billings were not disclosed, but sources pegged them at $20-30 million. Fallon was selected after a review involving fellow Publicis Groupe shops Publicis & Hal Riney, San Francisco, and Publicis, New York, said sources. Of the three in the review, Publicis is the only L’Oreal roster agency.

Alison Burns, president of Fallon, said, “We are absolutely delighted to be working with a company of L’Oreal’s stature.”