L'Oreal Signs 'Desperate Housewife' Longoria

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Desperate Housewives star Eva Longoria signed a $2 million exclusive worldwide endorsement contract with L’Oreal Paris, a division of L’Oreal USA, the company said.

Longoria’s first commercial for L’Oreal, a television ad for Vive (pronounced Veev in English) hair care products, will run in early May, the company said. Interpublic Group’s McCann Erickson in New York is L’Oreal’s lead agency.

Longoria, 30, follows in the footsteps of stars such as Heather Locklear, Jennifer Aniston and Beyonce Knowles, whose images have been plastered across posters and included in TV commercials featuring the company’s slogan, “Because I’m worth it.”

L’Oreal





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in