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DALLAS The Loomis Agency is launching a television, radio, newspaper and e-marketing campaign for the Fritos Chili Cheese Hungr-Buster, the latest variation on Dairy Queen’s signature hamburger.
A TV spot that features two dim-witted Texas lawmen interrogating the new burger after they arrest it for “making noise all over Texas.” Cecily Worthy was the creative director for the spot at Loomis.
The new burger will be sold only in Texas in September and October, with media support for the product beginning Aug.
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