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Advanced Information Systems in Bay City, Mich., is offering a new twist on nontraditional media placements. The company has patented a dime-sized computer chip that is installed on gas pump nozzles and “talks” to customers while they fill their tank.
The Fueling Talker greets customers with a 10-second message and then delivers four 20-second product ads. The service is free to gas stations, and advertisers pay for ad time at as many locations as they wish.

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