A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

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With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes shops in Ireland, Germany, Romania, Japan and, of course, the U.S.

Some feature large groups, while others have just single face. Among the standouts are clips that involve staff members personally affected by ALS, the neurodegenerative disease that all ice bucket videos have raised more than $113 million to fight.

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