LongHorn 'Lady' Signals End

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Following a recent management shakeup at client LongHorn Steakhouse, Crispin Porter & Bogusky in Miami resigned the business late last week rather than participate in a review.
Crispin Porter & Bogusky (CP&B) held the $6 million national account less than one year.
“Things have not been going well,” said Alex Bogusky, agency partner and creative director. “The people who hired us are gone,” he added, referring to LongHorn vice president of marketing Lane Schmiesing and chief executive officer Dick Rivera, who left the restaurant chain last month.
Client officials could not be reached for comment at press time.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in