Long John Silver's Picks Northlich

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BOSTON Yum! Brands’ Long John Silver’s has selected independent Northlich for creative chores on its estimated $45 million ad account following a review.

Omnicom Group’s Element 79 in Chicago had handled the business since 2004 and was invited to defend.

“We believe there’s a rich emotional and cultural connection consumers have with Long John Silver’s. We will build on an equity LJS has that can’t be owned by anyone else,” said Don Perkins, CCO at Northlich in Cincinnati.



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