Long John Silver's Casts Line Out for New Shop

Long John Silver’s is going fishing.
The Lexington, Ky.-based quick-serve seafood-restaurant chain is preparing for a national agency search in January and has parted ways with incumbent Doe-Anderson Advertising and Public Relations.
Mike Agate, president of consultancy Select Resources International, Los Angeles, is handling the search, said Bruce Hinton, senior director of public relations at the client.
Hinton estimated the total budget for Long John Silver’s account was $35 million, but said the search was strictly for a creative shop.