Long John Silver's Calls Review

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Restaurant Chain Initiates National Search for Creative Agency
ATLANTA–Long John Silver’s is goin’ fishin’.
The Lexington, Ky., fast-food fish restaurant is gearing up for a national agency search in January after parting ways with incumbent Doe-Anderson Advertising and Public Relations of Louisville, Ky.
Select Resources International in Los Angeles is the search consultant, said Bruce Hinton, client senior director of public relations.
Hinton, who estimated Long John Silver’s total ad budget at $35 million, said it was a creative-only review.






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