Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a television spot for BellSouth Mobility DCS, a tuxedo and a seldom-walked bassett hound are among items stripped from their owner to make a point about the client’s new “Save Your Minutes” promotion. The ad was created by Long Haymes Carr in Winston-Salem, N.C.
The Atlanta-based supplier of wireless technology has launched a program that allows new subscribers to roll over unused minutes from one month to the next for one year. Current customers can switch to the plan by paying a onetime $25 fee.
“The market is flooded with short-term promotions and quick-fix giveaways,” said client director of strategic positioning Joe DePreta.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in