CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards in Pharma and Health & Wellness, respectively, at the Lions Health festival-within-a-festival.
Ogilvy topped the Pharma contest for its "Breathless Choir" campaign, which got 18 strangers with chronic respiratory conditions to work with a choirmaster to learn to sing again. "Breathless Choir" also won two Gold Lions in the Health & Wellness category.
FCB Inferno nabbed the top prize in Health & Wellness for publisher Pearson's "Project Literacy" campaign featuring the "Alphabet of Illiteracy"—featuring illustrations for each letter of the alphabet that represent a problem that illiteracy fuels.
The Buenos Aires office of Ogilvy's David agency also won the Lions Health and United Nations Foundation Grand Prix for Good for its "Man Boobs" campaign for the The Breast Cancer Health Movement. That work got around the censorship of female breasts in social by showing a breast check on a man.