LoJack Selects Hill, Holliday

BOSTON–LoJack following a review has selected Hill, Holloiday, Connors, Cosmopulos to handle its estimated $10-12 million ad account.

Client vp/marketing Donna Driscoll confirmed the appointment and said Hill, Holliday’s “strong base of experience with dealers and their fresh thinking about the brand will be a strong asset.”

The Boston shop defeated Interpublic Group sibling Mullen, Wenham, Mass., and New York’s Margeotes/Fertitta + Partners in the final round of a competition guided by consulting company Pile and Co. Greenberg Seronick O’Leary & Partners, Boston, handled the business for five years, and was eliminated early in the review.

The Dedham, Mass., client manufactures and markets automobile recovery systems.