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BOSTON–LoJack following a review has selected Hill, Holloiday, Connors, Cosmopulos to handle its estimated $10-12 million ad account.
Client vp/marketing Donna Driscoll confirmed the appointment and said Hill, Holliday’s “strong base of experience with dealers and their fresh thinking about the brand will be a strong asset.”
The Boston shop defeated Interpublic Group sibling Mullen, Wenham, Mass., and New York’s Margeotes/Fertitta + Partners in the final round of a competition guided by consulting company Pile and Co.
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