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BOSTON–LoJack has named semifinalists in the review for its advertising account.
Competing are Hill, Holliday, Connors, Cosmopulos, Boston; Mullen of Wenham, Mass.; and New York shops Bates, Grey, Lowe Lintas & Partners and Margeotes/Fertitta + Partners.
Boston’s Greenberg Seronick O’Leary & Partners has handled the business for about five years and is also competing. Pile and Co., Boston, is overseeing the current search.
The Dedham, Mass., maker of stolen-vehicle recovery systems spent $6 million in 2000, according to CMR, but sources said the budget is likely to be $10-12 million next year as the client seeks to expand beyond its New England base.
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