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Drawing on the high-tech experience of its staff, the agency Collaborate has won Logitech’s estimated $5 million ad account and will design a global campaign for the company’s computer mice and keyboards.
The 21-year-old client, based in Fremont, Calif., awarded the business after a review that included Bam! in Austin, Texas; Foote, Cone & Belding in San Francisco; and Euro RSCG Tatham Partners in Salt Lake City.
Hans Ullmark, Collaborate’s chairman and founder, said the 20-person San Francisco shop was chosen in part because many of the staffers who participated in the pitch have worked in various areas of the tech sector.
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