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Defense contractor Lockheed Martin is putting the creative and media portions of its $15 million account up for review.
The Bethesda, Md.-based client invited 5-year incumbent DDB Worldwide to defend, but the New York agency declined.
“We gave them absolutely terrific creative in the category for five years,” a DDB spokeswoman said about the decision not to participate. “There were irreconcilable creative differences because it was difficult to change our commitment. We put a human face on a stoic, cold-seeming category.”
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