Local Shops Score At Effies




Arnold; Hill, Holliday and Cronin Bring Home Gold
BOSTON–New England agencies made a strong showing at last week’s 30th annual Effie Awards ceremony, copping three gold and two silver prizes.
Arnold Communications and Hill, Holliday, Connors, Cosmopulos, both in Boston, and Cronin & Co. in Glastonbury, Conn., each picked up a gold Effie at Wednesday’s show, held at the Marriott Marquis in New York.
Presented by the New York chapter of the American Marketing Association, the Effies honor effective advertising. Gold, silver and bronze awards were handed out in 45 categories. All told, 131 Effies were awarded, including 47 gold, 48 silver, 35 bronze and the Grand Effie for best of show.
Arnold struck gold for its “Drivers wanted” campaign for Volkswagen of America. Hill, Holliday was honored for its “PM/Ahead” effort for Fidelity Investments, which featured nightly TV commercials linking news items to personal finance. Cronin won for its “Breaking barriers, saving lives” campaign for the Connecticut Department of Public Health. The ads urged women to schedule mammograms for the early detection of breast cancer.
Winning an Effie is especially meaningful because “media, account service, the whole group get to bask” in the glory, not just the creative team, said Arnold executive vice president and creative director Lance Jensen.
BBDO in New York won the Grand Effie for its humorous “Hungry? Why wait?” campaign for M&M/Mars’ Snickers bars. Leo Burnett in Chicago took home four gold Effies, tops on the night.
Mullen in Wenham, Mass., and Mintz & Hoke in Avon, Conn., won silver Effies for their work for Nextel Communications and the Connecticut Department of Mental Health & Addiction, respectively.