Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Consumers and advertisers face the same challenge when trying to navigate local content on the Web: an intensifying level of fragmentation. Media companies that can aggregate large-scale local audiences will ultimately be the ones that score with users and advertisers.
That’s the general assessment of a new report issued yesterday by Marchex, a company that specializes in both local online advertising and local content. The report, “Unlocking the Potential of the Local Internet,” found that local online media is still in its infancy, and as a result is very much untapped by advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in