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When the economy turns around, local mobile advertising is poised to be the next hot trend, especially in terms of increased spending on local mobile search.
The framework for the emerging ad market is finally in place, according to a forecast from The Kelsey Group, a division of BIA, which will present its findings later today at BIA’s Winning Media Strategies conference in Washington, D.C.
By 2013, local mobile ad revenue is expected to reach more than $3.1
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