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Joins Cincinnati Shop as Its Top Creative
CHICAGO–Peter Lloyd says the offer to become a “WonderWorker” was one he couldn’t refuse.
The newly appointed chief creative officer at Cincinnati’s WonderGroup had been working independently as a consultant, but the time was right to join an agency again. “I had to think about focusing on just one market,” he said.
Dave Siegel, president of the $32 million shop, said Lloyd will strengthen the youth-oriented marketing firm’s product development and brainstorming strategies.
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