LLKFB Unveils First Casio Ads

In its first significant foray into above-the-line advertising, Lieber, Levett, Koenig, Farese, Babcock next month will launch Casio’s line of palm-size computers with a print and airport display campaign.
An introductory print ad, LLKFB’s debut for the client, positions the Casiopeia E-10 as versatile and easy to use. A life-size photo of the product is labeled as if it were a palm reader’s guide, with lines such as, “Lifeline: Easy email and channel access with optional modem.”