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Continuing to brand itself as more than a direct-marketing shop, Lieber Levett Koenig Farese Babcock has added four new clients since last fall, pushing its total billings past $80 million.
The latest arrivals are Productbuzz.com ($10 million) and Xanboo.com ($5 million). The New York shop also landed new business, with undisclosed billings, from existing client Bristol-Myers Squibb and direct-marketing duties for two new Saatchi & Saatchi clients: Prism Communications Services and Celebrity Cruises. LLKFB, through an alliance, is Saatchi & Saatchi’s direct-marketing partner.
For Productbuzz.com,
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