Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK L.L. Bean has awarded creative and media duties on its estimated $20 million ad account to the WPP Group team of JWT and MEC Interaction, respectively, after a review, sources said.
The other finalists were Omnicom Group’s DDB in New York and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston.
Final pitches took place at L.L. Bean’s headquarters earlier this week.
JWT in New York did not return calls, but sources said the Freeport, Maine-based client told the agencies of its decision on Thursday.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in