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ATLANTA Loeffler Ketchum Mountjoy has added USA Canoe/Kayak to its client list, according to the agency.
The Charlotte, N.C., agency said it was chosen without a formal review after the team moved its governing body to Charlotte. Cory Hughes, vice president and director of business and brand development at LKM, said the shop would develop advertising and marketing programs to promote the team’s participation in the upcoming Olympic trials.
The goal of the new campaign is to get local residents excited about having an Olympic team in Charlotte, Hughes said.
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