Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Empower MediaMarketing has been awarded planning and buying duties for Living Essentials, maker of an energy drink called 5-Hour Energy, the client has confirmed.
Living Essentials spent $10 million on ads in 2006, according to Nielsen Monitor-Plus.
The award came after a review, but the other contenders were not disclosed. Previously, media was handled on a project basis. Creative chores, not part of the competition, are handled in-house.
Scott Henderson, president of Living Essentials, said, “Empower’s highly analytical and creative approach to media planning makes them an ideal partner for us as we enter a major growth phase of our business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in