in Play, an on-line graphic design service, has begun a swift national search for what one client executive said will be a $20-30 million account.
New marketing vice president Rick Grossberg said he’s “on the fast track” to hire an agency before the end of the month. “I would prefer [the shop] to be closer to home [in Alexandria, Va.],” he said, “[but] no region is out of our realm. If we can help to promote a small business anywhere in the country, than the right agency can do the same for us.” targets the small business and home office market. Its Web site enables users to design letterheads, envelopes, business cards, and other print pieces. Users have the option of downloading and reproducing their creations on a desktop printer or have employ a professional service. The site also offers small business advice and networking opportunities.
Grossberg said his priorities were to find an agency that “understands the retail community, the [small business and home office] marketplace and the world, in that order.”
He said there was not sufficient time for an extended series of pitches. Grossberg will meet informally with “five to eight groups . . . just to get to know each other on a chemistry and relationship basis, then cut it to two or three and really talk more about what we can do for each other.”
Grossberg, who was previously vice president of national sales for Blockbuster, said is an independent company that has gone through Series A funding and is on the verge of closing Series B. Financing is being handled primarily through Flatiron Partners, a division of Chase Capital, he said.