Almost every brand has a marketing chief, but few rise above their peers to become true leaders within the industry. How do these marketers achieve their stardom, and what can the rest of us learn from them?
Watch below as a panel of marketers—each honored in Adweek's annual Brand Genius awards—discuss the traits of a successful marketer. The panel features Lee Applbaum from Patron Spirits, Jen Neal from E! Entertainment & Esquire Network, and Gary Osifchin of Mondelez International, along with Adweek editorial director James Cooper.