Live Nation Wants to Be the Only Resource Brands Need to Reach Millennials, Gen Z

A look inside the company's influence in the live music space

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When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues—but the brand wants you to know that it does more than just sell tickets.

Last year, Live Nation moved over 530 million tickets, and with those sales came a ton of data about music fans of all ages. Live Nation is now using that data to help brands (from Pepsi to State Farm) connect with millennial and Gen Z music lovers at a place where tons of brands want to be: live events and music festivals.

“If

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