Little Tykes Cuts to 4 in Search

Four contenders are now vying for the creative portion of Little Tykes Co.’s $5 million account, sources said. They are the Geppetto Group in New York; Neiman Group in Harrisburg, Pa.; Young & Laramore in Indianapolis; and one undisclosed shop, said sources. Empower MediaMarketing in Cincinnati handles media for Little Tykes, a manufacturer of infants’ and preschool products. Execs at the Hudson, Ohio-based client, a division of Newell/Rubbermaid, declined comment.