A Little Paranoia Goes a Long Way

It should come as no surprise that an advertising veteran has penned a clever little book called The Paranoid’s Pocket Guide.
“Hey, paranoia is a key motivator in advertising, isn’t it?” asks the book’s author, Cameron Tuttle (shown here), a copywriter at Citron Haligman Bedecarrƒ in San Francisco.
Tuttle, 36, began her career on the Procter & Gamble account at Grey Advertising in New York, which she admits probably explains a lot about her outlook. The book, according to a cover blurb, is filled with factoids about hundreds of things “you never knew you had to worry about.”
“I’ve been noticing this growing trend of paranoid chic, which seems to be heightened by information overload,” says Tuttle. “So why not have fun with it?”
Other book projects are on the way from Tuttle and her publisher, Chronicle Books. But she has no plans to leave advertising; she says it offers too much great material. –Joan Voight