Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—The most low-tech product imaginable, a simple lump of iron, won the Grand Prix in the Product Design Lions contest here tonight. But while it looks unassuming, this fish made tens of thousands of Cambodians healthier.
As the case study below shows, Geometry Global in Dubai, United Arab Emirates, approached the problem of iron deficiency in Cambodians by trying to find ways to add more iron into their diet. One way, they found, was to simply put a piece of iron into skillets and pans while cooking.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in