Little Caesars Exec Joins Bozell As Head of Non-Auto Business

By Tanya Gazdik

DETROIT–Rob Elliott, formerly vice president of marketing/creative at Little Caesars Enterprises, has joined Bozell Worldwide, Southfield, Mich., as director of client services and creative.

Elliott assumes responsibilities for all marketing aspects–including strategy, creative, media and account services–for most Bozell clients except Chrysler Corp. That list includes Hush Puppies, AirTouch Cellular, Consumers Energy and Rockwell International.

Previously, two Bozell executives handled those duties. Scott Thornton, who now heads the Chrysler corporate account, had handled new business, while David VanPeursem, now heading the Chrysler international account, was in charge of non-automotive business.

Michael Vogel, president of Bozell’s Detroit operations, said Elliott’s knowledge of marketing and his ‘overall creativity’ made him a good fit for the position. ‘He’s not your typical account director,’ Vogel said.

Sue Sherbow, Little Caesars vice president of corporate communications, said no successor to Rob Elliott has been named and the duties and title he had held might be modified.

She added that his departure will not affect Little Caesars’ relationship with national agency Cliff Freeman and Partners in New York.

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