THE LITE SIDE OF THE BULLS

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Everybody wants to be linked to a winner, and it’s been Miller Lite’s good fortune to have forged a relationship with one of pro basketball’s greatest teams, the Chicago Bulls.





As official sponsor of the Bulls, last year’s NBA champions and a favorite to repeat, Miller Brewing is ready for the playoffs with a special television spot featuring the team and, of course, Miller Lite. The commercial, from Fallon McElligott in Minneapolis, shows a Bulls fan and Lite drinker who gets a bit crazy when his TV goes on the blink in the midst of a big game.










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