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WASHINGTON Using sex to sell liquor—and incorporating images where liquor is being used excessively or in an irresponsible manner—are among the chief complaints in the latest advertising code report issued today by the Distilled Spirits Council of the U.S., the industry’s trade group.
The semi-annual report, which covers January through June 2005, is part of the industry’s voluntary efforts to regulate itself. One SKYY Vodka print ad, for example, featured a female model wearing see-through clothing.
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