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NEW YORK As the spirits giants continue to pour more ad dollars into cable and spot TV, underage viewers’ exposure to alcohol advertising has exploded, per a new study conducted by the Center on Alcohol Marketing and Youth at Georgetown University.
Between 2001 and 2005, 1.4 million alcohol ads ran on TV at a cost of $4.7 billion, per CAMY. The number of ads spiked 34 percent during that five-year span, thanks largely to the fact that distilled spirits companies broke a 48-year-old self-imposed ban on TV advertising.
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