Liqueur TV Spot as Foreign Film

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

McKinney & Silver slips a taste of Disaronno Originale Amaretto into selected cable television markets this month.

The Italian liqueur, distributed in this country by Bacardi USA of Miami, is among the first to break the liquor industry’s self-imposed ban on television advertising.

The key for the $1.1 million campaign is media planning and sophisticated creative that shies away from the irony prevalent in beer advertising. Instead, the work focuses on the sensuality associated with the centuries’ old liqueur.

In the Raleigh, N.C.,





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in