The Lion's Share

Cannes Lauds BBDO
At the 44th International Advertising Festival in Cannes, France, BBDO became the first American Agency of the Year. The Grand Prix for film went to Sweden’s Paradiset DDB, and London’s Leo Burnett won one for print work. See page 2

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out of the fat fryer
and into the fire
In its search for
solutions following the “Campaign 55”
fiasco, McDonald’s
is staging a creative shootout between Leo Burnett and
DDB Needham, with lead agency status on the burger chain’s $600 million account as the likely prize.
(See page 3)
red lobster does
a taste test
Believing the proof of the pudding is in the eating, seafood restaurant chain Red Lobster will test ad ideas from Deutsch, Euro RSCG Tatham and incumbent Grey Advertising before deciding which of the three will be awarded responsibility for its $90 million business.
(See page 3)
apple went rotten
for bbdo west
Troubled Apple Computer has
contacted at least
a dozen shops in its...