The Lion’s Share

Cannes Lauds BBDO
At the 44th International Advertising Festival in Cannes, France, BBDO became the first American Agency of the Year. The Grand Prix for film went to Sweden’s Paradiset DDB, and London’s Leo Burnett won one for print work. See page 2

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out of the fat fryer
and into the fire
In its search for
solutions following the “Campaign 55”
fiasco, McDonald’s
is staging a creative shootout between Leo Burnett and
DDB Needham, with lead agency status on the burger chain’s $600 million account as the likely prize.
(See page 3)
red lobster does
a taste test
Believing the proof of the pudding is in the eating, seafood restaurant chain Red Lobster will test ad ideas from Deutsch, Euro RSCG Tatham and incumbent Grey Advertising before deciding which of the three will be awarded responsibility for its $90 million business.
(See page 3)
apple went rotten
for bbdo west
Troubled Apple Computer has
contacted at least
a dozen shops in its search to replace
12-year incumbent BBDO West. BBDO resigned the
$80-90 million account when it was told a review would take place.
(See page 3)
prodigy down
to final 4
Online service Prodigy has cut the
contenders list for its $8-10 million account to four shops. Strategic presentations will now sort the wheat from the chaff.
(See pages 4 and 6)
DEMON alcohol?
The liquor advertising controversy has spurred infighting
at the FCC. In “Dossier D.C.,” Nora FitzGerald reports that FCC chairman Reed Hundt wants to regulate televised liquor ads, while two commissioners, Rochelle Chong and James Quello, claim alcohol ads are the FTC’s concern. The battle over the bottle has gone public.
(See page 18)