DETROIT – Lintas: Campbell-Ewald this week breaks a new campaign for General Motors Acceptance Corp., focusing on the finance subsidiary’s competitive advantages over banks and other lending institutions. Three TV and eight radio ads usher in a new tagline for GMAC, ‘GMAC. The Expressway Home.’ Creative director Debbie Karnowski noted the TV ads were the first commercials directed by filmmaker Bob Clark, who directed A Christmas Story and From The Hip. And, she said, director of photography Dean Cundy has Death Becomes Her and Hook among his credits.
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