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Y&R’s New Campaign Goes Directly After BMW, Lexus Crowd
LOS ANGELES–Young & Rubicam is launching a series of TV commercials for Lincoln that target younger drivers drawn more to Lexus and BMW.
The first in a series of five spots began airing nationally late this month. The rest will roll out by the end of the summer. The goal of the work is to give the line of vehicles a hipper image.
“They do have a perception of being conservative,” Y&R associate creative director Alan Torreano said of Lincoln.
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