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NEW YORK – Ford Motor Co.’s Lincoln-Mercury Division last week released its print plans, and for many reps the news was not good: The number of titles the division uses in the upcoming 1994 model year will be cut by 25 percent. That, according to Arthur Kesteloot, senior vp/director of marketing communications at Lincoln-Mercury agency Young & Rubicam/Detroit, means the division will use between 45 and 50 magazines. ‘The strategy is to focus where we advertise and be more dominant when we do,’ Kesteloot said.
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