Lincoln Debuts Left Coast Look

Y&R’s Launch Campaign for LS Sport Sedan Is ‘About Surprise’
SAN FRANCISCO–Young & Rubicam unveiled an ambitious TV campaign over the weekend to promote the $90 million launch of the Lincoln LS luxury sport sedan. The work includes the division’s new brand tagline, “Lincoln. American luxury.”
The effort is the first for Ford Motor Co.’s Lincoln Mercury division from Y&R, San Francisco, which handles the business with its Irvine, Calif., office. It is also the client’s first campaign since it moved operations from Detroit to California a year ago.