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Y&R Launch Effort for LS Sport Sedan Seeks ‘California Flair’
DETROIT–Ford Motor Co.’s first campaign behind Lincoln Mercury since it moved the division to California a year ago broke this weekend with TV spots from Young & Rubicam, which followed the client to the West Coast.
The $90 million launch of the Lincoln LS luxury sport sedan reflects the automaker’s stated goal of capturing a “bit of California’s flair” while remaining true to the brand’s heritage.
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