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With the holidays in full swing, Procter & Gamble has introduced a Febreze limited edition seasonal line, backed by a campaign that touts the products as an affordable decorating alternative.
The effort consists of in-store ads, PR, new packaging and a Web presence on Febreze.com. The scents include Vanilla Bean, Cranberry & Frost, and Winter Evening & Warmth. Home and lifestyles expert Laura Dellutri is the spokesperson for the limited edition collection, which P&G is marketing as a value buy in a down economy.
P&G
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